UNE HISTOIRE, UNE MARQUE, DES ÉMOTIONS

A collection of clinically tested, proprietary formulas that address hair repair, breakage and now, hair loss, in addition to phenomenally nurturing all hair types.

A niche, family-owned collection formulated by internationally acclaimed celebrity hairstylist Wendy Iles and driven by the phenomenal reviews which are testimony to the benchmark performance of the formulas.

“On a professional set, the hairstylist is under extreme pressure and only has one chance to get it right. Iles Formula was born out of this need for a high-performance, breakthrough product that would deliver instant results on any hair texture and deliver perfectly nurtured hair every time.”

— Wendy Iles, Founder of Iles Formula

The formulas were originally developed by Wendy for her private use as an antidote to the tortured hair she frequently encountered when working with her high-demand clients. These celebrity clients and industry experts instantly recognized the power of these proprietary formulas. It was at their insistence that the collection is available to the public today.

A collection of award winning, high-performance formulas that repair all hair types without depositing harmful residues; protein, keratin, bond builders, or peptides. Clinically proven to stop hair breakage from the first application and improve hair growth.

LET US TAKE YOUR BREATH AWAY

Imagine the moment when you fall in love with your hair again.

The moment you never want to stop touching.

The moment that belongs to you.

The moment you can't wait to tell everyone.

MINIMALISM MEETS MAXIMUM PERFORMANCE

A breath of fresh air in an over saturated haircare market.
High performance, proprietary formulas. Excellent on virgin hair. Phenomenal on problematic hair.
Created by a world renowned hairdresser with a high demand clientele.
Instantly transforms all hair types into the signature lles Formula finish; sumptuous, lustrous and nurtured hair.

INTEGRITY DRIVEN

We are family owned and operated.
Authenticity and integrity are at the heart of our brand.
Created by a world renowned hairdresser with a high demand clientele.

NURTURE

Indulgent self care in a vessel.
We care, repair, nourish, strengthen and protect.
We nurture the hair. We nurture the environment.
We only work with responsibly sourced, raw, clean ingredients.

“I have never been interested in launching endless new products for the sake of boosting numbers; it’s unnecessary, causes confusion and is wasteful. Formulate less and do it extremely well.”

— Wendy Iles, Founder of Iles Formula

Sustainability

Our commitment to our customers and planet are our priorities. We made this commitment at inception to formulate high performance formulas for maximum impact on the hair, with minimal impact on the environment, and continue to improve our sustainability standards as technologies evolve.

Every month, we donate native trees back in to the Amazon Rainforest whose extraordinary diversity is key to the Iles Formula production process and where many of our powerful ingredients are sourced sustainably, directly from the forest floor.

‘Minimalism meets Maximum Performance’ meaning we are driven by the integrity of our formulas that perform on all hair types.

Our packaging is recyclable and free from microplastics. We are ISO 14001 certified.

We are proud to be accredited by:

LEAPING BUNNY – we meet requirements beyond current laws to provide the best assurance that our formulas are completely free of animal testing at all stages of product development and distribution.

POSITIVE LUXURY – we are a ‘Brand to Trust’ in recognition of the measurable impact and commitment to sustainability that we are making as a luxury brand.

Wendy Iles

Wendy Iles is the internationally acclaimed celebrity hairstylist responsible for creating iconic looks as seen on the world’s most prestigious magazine covers, A-list celebrities and global campaigns for luxury fashion and beauty houses such as Dior, Chanel, Louis Vuitton, Hermès.

Over the course of her 4 decades in the industry, Wendy’s philosophy has always been firmly rooted in hair health. This passion for healthy hair, combined with her tireless quest to find formulas to boost hair recovery, led her to create Iles Formula.

Wendy spent a decade scouring the globe to find powerful ingredient blends and complexes that would provide instant results for her high-profile clientele. What began as an onset hair secret is now available to you all thanks to the insistence of her celebrity clients. Wendy continues to juggle an A-list celebrity clientele together with the demands of being the visionary and driving force behind Iles Formula.

“I have always been passionate for lustrous, healthy hair. It’s just part of the DNA of my approach to hairdressing.
Iles Formula is a natural extension of this approach that I’ve bottled and share with you all.”

— Wendy Iles, Founder of Iles Formula