Raincry - Luxury Elevated
Experience the luxurious world of elevated beauty by RAINCRY.
Founded by an acclaimed hairstylist and crafted for the true beauty enthusiast, RAINCRY has created unforgettable haircare collections that blend the sophistication of renowned beauty experts, with striking luxury and exhilarating performance. Each bespoke product has been carefully curated from around the globe and combines refined innovation with the highest quality ingredients and craftsmanship.
Beginning by chance, RAINCRY's roots started many years ago when hairstylist / founder Feisal Qureshi was in search of replacing his beloved round brushes. Unsatisfied with brushes in the professional hair world, he set off for France to recreate high-quality, high-performance brushes with the input of many other acclaimed stylists. The resulting brushes were heralded as the best in the industry and RAINCRY was asked to continue their product innovation.
Today, RAINCRY has expanded their luxury brand to not only include brushes, but also several award-winning haircare collections and other beauty products.
pH BALANCED
Give your hair what your skin has always known. pH balanced haircare (4.5 – 5.5 pH) was once the standard that distinguished professional haircare from lesser brands. Several decades ago however, the professional industry stopped using this pH balanced standard to help reduce costs and as a result, today's unbalanced haircare causes unnecessary damage and moisture-loss.
Only a pH balanced formula ensures that the cuticle remains closed after each use and results in shinier, healthier, stronger hair. The closing of the cuticle after each use significantly helps to reduce damage caused by moisture-loss, split-ends, breakage and bond depletion.
SCIENCE & ETHNOBOTANY
Ethnobotany / eTHnōˈbät(ə)nē / noun - The scientific study of traditional knowledge and customs of a people or culture concerning plants and their medical, religious, and other uses.
Thousands of years of trial and error cannot be wrong.
In the past, most cultures relied upon proven plant oils and flower extracts for their hair needs and passed down these recipes because they excelled at treating their hair textures.
In recent years however, few haircare brands have studied, analyzed or incorporated either these ethnobotanical ingredients, nor many of the revolutionary scientific ingredients (found in luxury skincare) to help enhance product performance... until now.
From the best of both worlds comes RAINCRY's haircare collections.
At RAINCRY, we have worked with leading chemists and applied what hairstylists know, to take an in-depth look at hair, examine its textures, and analyze ethnobotanical and scientific ingredients to determine their potency, effectiveness and performance.
Routed not only in modern science but also ancient traditions, each luxurious formula has been extensively tested in the lab and the world’s best salons.
The result - an innovative, pH balanced and high performance line of beauty products that combines the best that science and ethnobotany has to offer.
SENSITIVE SCALP?
A number of scalp issues may also be remedied through the use of pH balanced haircare.
By maintaining the scalp's natural pH level, some commonly solved problems may also include: itchy / irritated scalp, rashes / bumps, dermatitis, folliculitis (inflammation of the hair follicles), sebum (oil) regulation and/or dandruff.
CRUELTY-FREE, CLEAN HAIR PRODUCTS
Clean is more than a great shampoo for us. RAINCRY is proud to offer haircare Collections that are Cruelty-Free and contain NO Parabens, Sulphates or Pthalates. Due to our revolutionary pH balanced formulas, Raincry's Collections are safe to use daily and will not alter your color, highlights, balayage, perm or keratin treatments.
Leaping Bunny Certified
With a cult like following among celebrities, hairstylists, fashionistas and beauty enthusiasts alike, RAINCRY will continue to combine innovation with high-quality, high-performance details that will help your hair get noticed. Whether using our potent, pH balanced product formulas, or one of our elite lines of European styling tools, know that RAINCRY is committed to sourcing the globe for responsible, effective, luxurious solutions that will help your hair look and feel incredible. Experience the luxurious world of elevated, clean beauty by RAINCRY.
Hand Crafted Brushes
Our mission at RAINCRY is to provide the very best products to our users while taking care of the planet and all those that inhabit it. We are committed to providing the highest quality products while being ethical and environmentally responsible.
RAINCRY has sourced the world for the finest materials to create products that adhere to our high quality standards. Our choice of materials are based upon quality and performance and we ensure that they are harvested through ethical and environmentally renewable resources.
As part of the RAINCRY quality commitment, our brushes have been hand crafted by European artisans that have decades of experience and are compensated fairly based upon their expert skill rather than corporate profit.
Check Out Our latest obsession-worthy
RAINCRY BRUSHES.
